Under Ballot Measure 2, it is legal for 21 years of age and older to possess up to one ounce of marijuana, grow up to six marijuana plants in their homes, and possess the yield of those plants in the location where it was grown. It also creates a system of regulated marijuana cultivation and sales — which the state legislature is currently in the process of developing — that will allow for licensed businesses to sell marijuana to adults.
Ballot Measure 2, which was approved by 53% of Alaska voters in November, allows adults 21 years of age and older to possess up to one ounce of marijuana, grow up to six marijuana plants in their homes, and possess the yield of those plants in the location where it was grown. It will remain illegal to use marijuana in public.
Proponents of Ballot Measure 2 held a news conference in Anchorage today to discuss the implementation of the law, as well as the launch of an ad campaign in the state capital that encourages adults who choose to use marijuana to “consume responsibly.” The ads, which will appear on the sides of Anchorage city buses for the next two weeks, read, “With great marijuana laws comes great responsibility.”
The Marijuana Policy Project is launching billboards this week in Denver and Seattle that encourage parents to keep marijuana out of reach of children. The ads are part of a broader public education campaign urging adults to “consume responsibly” in states where marijuana is legal.
The billboards feature a child looking at what could be a glass of grape juice or a stemless glass of wine and a few cookies that might or might not be infused with marijuana. It reads, “Some juices and cookies are not meant for kids,” and urges them to, “Keep ‘adult snacks’ locked up and out of reach.”
The “Consume Responsibly” campaign made national headlines when it launched in September with a billboard that alluded to columnist Maureen Dowd’s infamous marijuana edibles experience and urged adults to exercise caution when consuming them.
“Now that states are taking a smarter approach to marijuana policy, it’s time for a smarter approach to marijuana education,” said MPP's Mason Tvert. “Issues such as over-consumption and accidental ingestion are not unique to marijuana, and a lot can be learned from how we handle other legal products. These problems can be addressed by raising awareness and informing adults about steps that should be taken to prevent them.”
According to 9news.com, marijuana product manufacturers in Colorado are making an effort to accommodate inexperienced adult marijuana consumers.
Several companies have begun offering edible products with very small dosages of THC in order to allow people who have low tolerance or little experience with the substance to be able to use it without the potential for becoming overly impaired. This move comes following the launch of MPP’s “Consume Responsibly” campaign, which urges caution when consuming marijuana edibles and other products in order to avoid an unpleasant experience.
The paradigm shift in the marijuana industry is comparable to the alcohol industry’s selling of beer and wine alongside higher content alcoholic options like spirits or liqueurs.
The new low potency edible options include a low-dose marijuana-infused soda — Dixie One — that is 15 times weaker than the Dixie Elixirs company’s best-known soda. There are also light-dose “Rookie Cookies” for people who are not experienced in eating medical-grade marijuana.
“For a long time, the medical market was a race to the strongest edibles. Now it’s a new market, and people want something that won’t get them so inebriated they’re not functional,” said Holden Sproul of the Growing Kitchen, which makes the “Rookie Cookie” and is phasing out some if its stronger offerings.