The Marijuana Policy Project is launching billboards this week in Denver and Seattle that encourage parents to keep marijuana out of reach of children. The ads are part of a broader public education campaign urging adults to “consume responsibly” in states where marijuana is legal.
The billboards feature a child looking at what could be a glass of grape juice or a stemless glass of wine and a few cookies that might or might not be infused with marijuana. It reads, “Some juices and cookies are not meant…
As reported by The Washington Post, the Marijuana Policy Project, in partnership with marijuana industry leader Medbox, Inc., is now launching a $75,000 public education campaign to counter what communications director, Mason Tvert, describes as decades of “exaggeration, fear mongering, and condescension.” The campaign will launch at noon in Denver, Colorado in front of a billboard aimed at tourists.
The outdoor ad reads, “Don’t let a candy bar ruin your vacation. With edibles, start low and go slow.”
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Last week, an article by columnist Maureen Dowd highlighted the need for educating marijuana consumers, particularly those who are inexperienced with the substance. In the legal marijuana market, edible products are heavily regulated and labeled, but consumers occasionally ignore the warnings on the packaging, sometimes with dangerous results.
MPP's Mason Tvert discusses the issue further here on MSNBC:
