Nov 25, 2014
billboard, Consume Responsibly, Denver, Mason Tvert, Maureen Dowd, Seattle
The Marijuana Policy Project is launching billboards this week in Denver and Seattle that encourage parents to keep marijuana out of reach of children. The ads are part of a broader public education campaign urging adults to “consume responsibly” in states where marijuana is legal.
The billboards feature a child looking at what could be a glass of grape juice or a stemless glass of wine and a few cookies that might or might not be infused with marijuana. It reads, “Some juices and cookies are not meant for kids,” and urges them to, “Keep ‘adult snacks’ locked up and out of reach.”
The “Consume Responsibly” campaign made national headlines when it launched in September with a billboard that alluded to columnist Maureen Dowd’s infamous marijuana edibles experience and urged adults to exercise caution when consuming them.
“Now that states are taking a smarter approach to marijuana policy, it’s time for a smarter approach to marijuana education,” said MPP's Mason Tvert. “Issues such as over-consumption and accidental ingestion are not unique to marijuana, and a lot can be learned from how we handle other legal products. These problems can be addressed by raising awareness and informing adults about steps that should be taken to prevent them.”