Oct 10, 2014
9news.com, Colorado, Consume Responsibly, Dixie, Dixie One, Growing Kitchen, Holden Sproul, MPP, Rookie Cookies
According to 9news.com, marijuana product manufacturers in Colorado are making an effort to accommodate inexperienced adult marijuana consumers.
Several companies have begun offering edible products with very small dosages of THC in order to allow people who have low tolerance or little experience with the substance to be able to use it without the potential for becoming overly impaired. This move comes following the launch of MPP’s “Consume Responsibly” campaign, which urges caution when consuming marijuana edibles and other products in order to avoid an unpleasant experience.
The paradigm shift in the marijuana industry is comparable to the alcohol industry’s selling of beer and wine alongside higher content alcoholic options like spirits or liqueurs.
The new low potency edible options include a low-dose marijuana-infused soda — Dixie One — that is 15 times weaker than the Dixie Elixirs company’s best-known soda. There are also light-dose “Rookie Cookies” for people who are not experienced in eating medical-grade marijuana.
“For a long time, the medical market was a race to the strongest edibles. Now it’s a new market, and people want something that won’t get them so inebriated they’re not functional,” said Holden Sproul of the Growing Kitchen, which makes the “Rookie Cookie” and is phasing out some if its stronger offerings.