False TV ads from opponents of Prop 1 in Michigan were pulled from TV stations in lead-up to election
Opponents of marijuana legalization often rely on misleading arguments and fear tactics in their attempts to diminish support for sensible marijuana policy reform. In the run-up to the election for Proposal 1, the adult-use legalization initiative that recently passed in Michigan, the prohibitionist group Healthy and Productive Michigan went even further by publishing television ads with demonstrably false claims.
In their first TV ad, opponents claimed that Prop 1 would allow marijuana products with “unlimited potency.” The text of the initiative, however, plainly stated that the regulator would be required to impose a limit on the amount of THC in edible products.
When the YES on 1 campaign reached out to broadcast TV stations to inform them of this demonstrable falsehood, two stations, WWMT and WPBN, agreed to stop airing the ad. In total, the Prop 1 opposition campaign spent nearly $350,000 on broadcast television ads. The TV stations that pulled the ad accounted for about a third of the opposition’s broadcast TV budget.
“I pointed out that Proposal 1 required that the regulator, the Michigan department of licensing and regulatory affairs, set a maximum potency level for edibles per Section 8 of the initiative,” said Matthew Schweich, MPP’s deputy director who ran the Michigan campaign. “I felt it was necessary to prevent Healthy and Productive Michigan from misleading voters through the use of demonstrably false claims.”
In Healthy and Productive Michigan’s replacement ad, the group falsely claimed that marijuana tax revenue in Colorado has not benefited Denver schools or students. Public documents published by the city’s government disproves this allegation.
Fortunately, voters in Michigan didn’t buy the lies and propaganda peddled by opponents of Prop 1. The measure passed with a substantial margin, 56% to 44%.
“It is somewhat uncommon for TV stations to pull political ads, and this is the first time I’ve seen it happen on the six marijuana reform initiatives I’ve been involved in over the past four years,” Schweich added. “It is representative of the dishonest campaign that prohibitionists ran in Michigan.”
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Proposal 1, the Michigan legalization ballot initiative, is up in the polls, but it’s still too close for comfort. The opposition campaign is just a couple of big checks away from being able to launch a large misinformation campaign.
We’re in the final weeks of the election, and we need to make sure the Yes on 1 campaign has the resources it needs to educate voters about the benefits of legalizing marijuana. Next week, I hope you’ll join me in Ann Arbor for a special evening to support this important campaign.
RSVP via phone (517-974-2265) or email (firstname.lastname@example.org). If you can’t attend, please consider making a contribution directly to the campaign here. And please share the word with other supporters. Let’s win this!
The Marijuana Policy Project is looking for our next Executive Director to run the nation’s leading marijuana policy reform organization! We are taking advantage of our first-ever change in executive leadership to cast the widest net possible so we can find just the right person to lead us into the future at this critical juncture in marijuana policy.
We are looking for a leader with a personal commitment to marijuana policy reform and individual liberty who has the drive, skills, and experience to end marijuana prohibition. Marijuana reform is one of the country’s most popular and bipartisan issues, with public support more than doubling over the last 20 years. The opportunity has never been greater to make historic changes to the nation’s marijuana laws.
The Executive Director will lead the team responsible for over half of the current medical marijuana and adult use legalization laws in the country. The position develops and implements the organization’s political strategy and goals in conjunction with the staff and Board of Directors. Ensuring fiscal stability is a major part of the job, and the ideal candidate will have a track record of successful fundraising and a demonstrated ability to run a fast-paced, mission-driven organization of 20 or more employees with a primary focus on changing laws.
Find the full job description here.
Interested parties should contact email@example.com with a cover letter, resume, and a list of professional references.
Matthew Schweich, the current executive director, is committed to leading the organization until his successor has been named. He will then focus his attention on the Michigan and Utah ballot initiatives campaigns. Mr. Schweich joined MPP in early 2015 as the director of state campaigns, and he was the campaign director for the 2016 legalization ballot initiative campaigns in Maine and Massachusetts, and also worked on the 2016 Nevada campaign. He was named executive director of MPP in November 2017.
In a memo to federal prosecutors dated January 4, Sessions said, “In deciding which marijuana activities to prosecute under these laws with the Department’s finite resources, prosecutors should follow the well-established principles that govern all federal prosecutions. …. Given the Department’s well-established general principles, previous nationwide guidance specific to marijuana enforcement is unnecessary and is rescinded, effective immediately.”
From August 2013 until yesterday, the Department of Justice policy had been not to enforce federal marijuana laws against individuals or businesses in states that are complying with state medical or adult-use marijuana laws, provided that one of eight federal priorities is not implicated. A Department of Justice task force subcommittee on marijuana policy recommended in August that the policy described in the 2013 Cole memo be maintained going forward.
MPP's Matthew Schweich made the following statement in a press release:
This extremely misguided action will enable a federal crackdown on states' rights with regard to marijuana policy. Attorney General Sessions has decided to use the power of the federal government to attack the ability of states to decide their own laws. A majority of Americans support legalization, and Sessions has simply decided to ignore their views. In the states where marijuana is legal, voters approved those legalization policies at the ballot box. This is a direct attack on the will of the people.
This decision may very well lead to federal agents raiding licensed, regulated, and tax-paying businesses — these businesses are employing thousands of Americans and generating hundreds of millions of dollars in tax revenue for public services including substance abuse treatment programs and new school construction. MPP will be pushing Congress to pass legislation this year that establishes marijuana policy as a states' rights issue and prevents federal interference.
As MPP's role in national and state marijuana policy reform efforts continues to grow and evolve, our leadership structure must also evolve. As such, MPP founder Rob Kampia is stepping down as executive director and will be assuming a new role in the organization.
We would like to thank Rob for his leadership and his continued work to end marijuana prohibition. Rob released the following statement:
I am excited to announce that I will be transitioning to the new position of director of strategic development with the Marijuana Policy Project.
Matthew Schweich, who joined MPP as the director of state campaigns in early 2015, will serve as interim executive director as the organization searches for a permanent executive director.
Back in 1993, I moved to D.C. three days after graduating from Penn State for the sole purpose of legalizing marijuana. Fully 19 years later, in 2012, MPP stunned the world by legalizing marijuana in Colorado, and in the four years since then, MPP legalized marijuana in four more states, being responsible overall for five of the eight states’ legalization laws.
When I co-founded MPP in 1995, medical marijuana was illegal in all 50 states, and it had been a decade since a good marijuana bill was even pending in Congress. Since 1995, MPP has passed half of the 29 states’ medical marijuana laws, and MPP was the lead organization that successfully lobbied Congress in 2014 to block the Justice Department from interfering with those state laws, and that amendment from Congressman Dana Rohrabacher is still the law nationwide.
I’m looking forward to spending more time on Capitol Hill to help craft and pass the best possible legalization law nationally. I also want to focus on legalizing marijuana in three of the 10 most populous states – Texas, New York, and Michigan.
Just yesterday, our Michigan campaign submitted a sufficient number of signatures to that state government, virtually guaranteeing that Michigan will be the only state to vote in November 2018 on a statewide ballot measure to legalize marijuana.
I'm honored to have served as executive director, I'm excited the board chose the person I nominated to serve as interim executive director, and I'm energized to help identify a new executive director to finish the job of ending marijuana prohibition in the U.S.
On Tuesday, Regulate Rhode Island and allies made a strong case to the House Judiciary Committee to vote on H 5555, the legislation to regulate marijuana similarly to alcohol. Click below to watch testimony from:
- Rep. Scott Slater, primary sponsor of H 5555
- Jim Vincent, president of the NAACP Providence branch and co-chair of Regulate Rhode Island
- Dr. David Nathan, founder and board president of Doctors for Cannabis Regulation
- Rev. Jamie Washam, pastor of First Baptist Church of America
- Matthew Schweich, director of state campaigns for Marijuana Policy Project
- Jared Moffat, director of Regulate Rhode Island
If you are a Rhode Island resident, please call your representative in the General Assembly, and tell them to ask House leadership to allow a vote on legislation to legalize and regulate marijuana this year.
The Speaker of the House, Nick Mattiello, has the ultimate say on whether the bill will move forward in the House this year. He needs to hear from his members in the House that this is a priority for them.