Nov 14, 2018
false claims, Healthy and Productive Michigan, LARA, legalization, Matthew Schweich, MI, Michigan, Michigan Department of Licensing and Regulatory Affairs, prohibitionists, Prop 1, Proposal 1, Tax and Regulate, television ads, THC, tv ads, WPBN, WWMT, Yes on 1, YES on 1 campaign
Opponents of marijuana legalization often rely on misleading arguments and fear tactics in their attempts to diminish support for sensible marijuana policy reform. In the run-up to the election for Proposal 1, the adult-use legalization initiative that recently passed in Michigan, the prohibitionist group Healthy and Productive Michigan went even further by publishing television ads with demonstrably false claims.
In their first TV ad, opponents claimed that Prop 1 would allow marijuana products with “unlimited potency.” The text of the initiative, however, plainly stated that the regulator would be required to impose a limit on the amount of THC in edible products.
When the YES on 1 campaign reached out to broadcast TV stations to inform them of this demonstrable falsehood, two stations, WWMT and WPBN, agreed to stop airing the ad. In total, the Prop 1 opposition campaign spent nearly $350,000 on broadcast television ads. The TV stations that pulled the ad accounted for about a third of the opposition’s broadcast TV budget.
“I pointed out that Proposal 1 required that the regulator, the Michigan department of licensing and regulatory affairs, set a maximum potency level for edibles per Section 8 of the initiative,” said Matthew Schweich, MPP’s deputy director who ran the Michigan campaign. “I felt it was necessary to prevent Healthy and Productive Michigan from misleading voters through the use of demonstrably false claims.”
In Healthy and Productive Michigan’s replacement ad, the group falsely claimed that marijuana tax revenue in Colorado has not benefited Denver schools or students. Public documents published by the city’s government disproves this allegation.
Fortunately, voters in Michigan didn’t buy the lies and propaganda peddled by opponents of Prop 1. The measure passed with a substantial margin, 56% to 44%.
“It is somewhat uncommon for TV stations to pull political ads, and this is the first time I’ve seen it happen on the six marijuana reform initiatives I’ve been involved in over the past four years,” Schweich added. “It is representative of the dishonest campaign that prohibitionists ran in Michigan.”
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