Earlier today, Illinois Gov. J.B. Pritzker signed the Cannabis Regulation and Tax Act, ending marijuana prohibition in the country's sixth most populous state. This is a tremendous achievement and the first time marijuana sales have been legalized through a state's legislative process rather than a ballot initiative.
I'm proud to say that MPP's staff and lobbying team played a central role in this groundbreaking victory, and it's important to remember that we are only effective because people like you support our work. As we celebrate today, please make a contribution to help us legalize marijuana in more states and at the federal level.
Beginning January 1, 2020, individuals 21 and older in Illinois will be able to legally possess and consume cannabis. Retail marijuana sales are expected to begin at that time. Illinois' new legalization law is also significant because it contains some of the strongest language of any state around equity and social justice, including far-reaching expungement provisions and programs to help communities that have been most impacted by the war on drugs.
Today is another sign of our remarkable progress in recent years. But a majority of Americans still live in a jurisdiction where possessing marijuana is against the law. When you donate to MPP, you become part of a powerful movement that is not only changing laws, but changing lives.
Please don't sit on the sidelines. Join us in our mission of achieving a world with more humane and just marijuana policies.
Last week, during the five days leading up to and including 4/20, MPP promoted a 10-to-1 matching challenge for the Colorado campaign.
Thanks to the generosity of one donor, we pledged to give $100 to Colorado for every $10 donated to our general fund last week. And, more importantly, we pledged to give $1,200 for every $10 monthly donation we received (because monthly credit card donations are 12 times as potent as singular donations).
The results from last week are in the box below. A few observations:
- This was MPP’s first-ever money bomb, and I’d have to say it was a success. The power of monthly credit card donations massively increases MPP’s revenues, which is why we promote the monthly pledge program so consistently
- As of March 31, we had 582 monthly pledgers nationwide. But now, because of last week’s “money bomb,” we have 712 monthly pledgers!
- Unfortunately, raising money via Facebook continues to be a challenge. If you have any ideas for how to do better on this front, please leave a comment below.
Thanks to the generosity of the 381 folks who participated in the bomb, we will now be sending a minimum of $694,383 to the Colorado campaign! We plan to send $500,000 in the near future, which will allow the campaign to invest in television advertising for the fall. Additional checks, totaling $194,383, will be sent periodically to help the campaign cover other important expenses (such as billboards).
Two National Email Alerts:
One-Time Gifts: 145 donations, $10,884.48 total
Monthly Pledges: 115 pledges, $3,846 total
Social Media Fundraising:
One-Time Gifts: 21 donations, $470 total
Monthly Pledges: 10 pledges, $77.50 total
One Colorado Email Alert:
One-Time Gifts: 85 donations, $9,201.96 total
Monthly Pledges: 5 pledges, $149.99 total
One-Time + (Monthly Pledges x 12): $69,438.32
Total Donation to Colorado from 10-to-1 Promotion: $694,383.20