The campaign in support of Question 2 has recently stepped up its advertising efforts in support of the measure.
The latest video ads focus on the benefits of taxing marijuana sales, which would generate significant new revenue for schools. Previous ads have highlighted support from local and state officials, capitalized on recent political events, and detailed the success of a similar ballot initiative that was adopted in Colorado in 2012.
You can watch all of the ads here on the campaign's website.
On Monday, the Campaign to Regulate Marijuana Like Alcohol in Massachusetts announced the installation of a St. Patrick’s Day-themed billboard in Boston that highlights the relative safety of marijuana compared to alcohol.
The billboard features a green beer, a glass of whiskey, and a marijuana leaf below the words, “Beer,” “Liquor,” and “Safer,” respectively. It directs viewers to RegulateMass.com/Safer, which details several ways in which marijuana is significantly less harmful than alcohol to the consumer and to society.
“Our goal is to make this year’s St. Patrick’s Day festivities as educational as they are enjoyable,” said CRMLA Campaign Manager Will Luzier, who previously served as executive director of the Massachusetts Interagency Council on Substance Abuse and Prevention. “While folks are celebrating with a pint of green beer or a glass of whiskey, we want them to think about the fact that marijuana is an objectively less harmful substance."
This weekend, the Waste Management Phoenix Open, one of the largest golf events of the year, will take place in Scottsdale. This tournament has been called “The Greatest Party on Grass,” based, in part, on the amount of alcohol consumed at the event. The tournament even has Coors as one of its sponsors.
In response, the Campaign to Regulate Marijuana Like Alcohol posted a billboard in Phoenix posing the question, “If beer and golf make for the ‘Greatest Party on Grass’… Why can’t adults enjoy a safer party on grass?" As you can see, it is a fun billboard. But the message is quite serious. We as a society let adults enjoy alcohol — as we should — but we punish adults who prefer a safer substance. That’s just wrong.
The “Field of Dreams”-themed ad features stadium lights shining on two young professionals standing among a small field of marijuana plants, and it reads, “If we build it, they will come… It’s time to establish a regulated marijuana market in Rhode Island.”
Legislators are currently considering S 510/H 5777, the “Marijuana Regulation, Control, and Taxation Act,” which would end marijuana prohibition in Rhode Island and replace it with a system in which marijuana is regulated and taxed similarly to alcohol. They are also considering using taxpayer funds to build a new stadium, also in the hopes of bringing jobs and other financial benefits to the area.
The Marijuana Policy Project is launching billboards this week in Denver and Seattle that encourage parents to keep marijuana out of reach of children. The ads are part of a broader public education campaign urging adults to “consume responsibly” in states where marijuana is legal.
The billboards feature a child looking at what could be a glass of grape juice or a stemless glass of wine and a few cookies that might or might not be infused with marijuana. It reads, “Some juices and cookies are not meant for kids,” and urges them to, “Keep ‘adult snacks’ locked up and out of reach.”
The “Consume Responsibly” campaign made national headlines when it launched in September with a billboard that alluded to columnist Maureen Dowd’s infamous marijuana edibles experience and urged adults to exercise caution when consuming them.
“Now that states are taking a smarter approach to marijuana policy, it’s time for a smarter approach to marijuana education,” said MPP's Mason Tvert. “Issues such as over-consumption and accidental ingestion are not unique to marijuana, and a lot can be learned from how we handle other legal products. These problems can be addressed by raising awareness and informing adults about steps that should be taken to prevent them.”
Last week, the Nevada State Athletic Commission (NSAC) reported that it was changing its marijuana policies after mounting pressure from MPP, athletes, and promoters who said the strictness and penalties were far too severe and driving athletes to drink or use dangerous drugs.
According to Bleacher Report, the threshold for failing a marijuana test for athletes was raised from 50 ng/mL of THC in the bloodstream to 150 ng/mL, in line with what the World Anti-Doping Agency (WADA) has recommended for global athletic regulatory bodies.
MPP protested the previous policies with a billboard and petition to the NSAC in March after boxer Julio Cesar Chavez, Jr. was suspended and fined $900,000 for testing positive for marijuana metabolites. In May, WADA recommended raising the limit to 150 ng/mL to exclude prior marijuana use that could not possibly contribute to current impairment. The very next month, Marc Ratner of the Ultimate Fighting Championship announced that it was putting its self-regulatory policies in line with the WADA recommendations.
While it will still be possible to test positive under the new threshold, it will be very difficult for prior marijuana use to disqualify or punish fighters and other athletes. When Nevada makes marijuana legal in 2016, they will truly be able to make the safer choice of substances without fear of unnecessary penalties.
MPP is also pressuring other sports organizations, such as the NFL, to stop punishing players for using marijuana.
For years, the National Football League has been punishing athletes for using marijuana despite the fact that it is far less harmful than alcohol, a substance widely embraced by the league. Now that the U.S. Justice Department has announced it will allow states to legalize marijuana, the NFL needs to recognize and respect those laws, too.
To draw attention to this important petition, MPP is unveiling a giant billboard across the street from Mile High Stadium in Denver, where the NFL’s first regular season game of the year will be taking place tomorrow. The Denver Broncos-themed ad reads, “Stop driving players to drink! A safer choice is now legal (here),” referencing the Colorado legalization law MPP helped pass in November.
The NFL would never punish a player simply for having a beer or cocktail, so why does it levy severe penalties against them for using a substance that is less toxic, less addictive, and less likely to contribute to violence? The NFL's harsh marijuana penalties do nothing to promote the health and safety of the players. If anything, they put them in danger by steering them toward using alcohol and away from making the safer choice to use marijuana instead.
Help us change the way our society views and treats marijuana by signing our petition to the NFL today. Tell the league to stop driving players to drink with severe penalties for using marijuana, especially in states where marijuana has been made legal for adult or medical use.
April is Alcohol Awareness Month, which in Portland means it’s time for the annual Spring Beer & Wine Fest. Locals may notice something different about this year’s festival: a massive sign reminding onlookers that marijuana is safer than alcohol.
MPP’s latest billboard, located at Southwest 13th and Alder Streets, features a glass of beer, a glass of wine, and a marijuana leaf below the words "Beer," "Wine," and "Safer."
"Our goal is to make this year's beer and wine festivals as educational as they are enjoyable," said Roy Kaufmann, MPP’s Oregon representative. "We know Oregonians are proud of our craft beer, wine, and spirits, but the objective fact remains that marijuana is less toxic and less addictive than alcohol, and it is far less likely to contribute to violent and reckless behavior.”