Massachusetts Campaign Using St. Patrick's Day-Themed Billboard to Promote Initiative
On Monday, the Campaign to Regulate Marijuana Like Alcohol in Massachusetts announced the installation of a St. Patrick’s Day-themed billboard in Boston that highlights the relative safety of marijuana compared to alcohol.
The billboard features a green beer, a glass of whiskey, and a marijuana leaf below the words, “Beer,” “Liquor,” and “Safer,” respectively. It directs viewers to RegulateMass.com/Safer, which details several ways in which marijuana is significantly less harmful than alcohol to the consumer and to society.
“Our goal is to make this year’s St. Patrick’s Day festivities as educational as they are enjoyable,” said CRMLA Campaign Manager Will Luzier, who previously served as executive director of the Massachusetts Interagency Council on Substance Abuse and Prevention. “While folks are celebrating with a pint of green beer or a glass of whiskey, we want them to think about the fact that marijuana is an objectively less harmful substance."