California Campaign Ramps Up Support With New Ad Campaign

On Tuesday, the campaign supporting the initiative to tax and regulate marijuana in California began running ads throughout the state urging voters to back Proposition 64.

Yes on 64 announced the ads in a press release this week:

The ads -- in a straightforward, fact-based way – highlight for California voters Proposition 64’s comprehensive approach to marijuana decriminalization, its toughest-in the-nation safeguards for families and local communities and its funding of important youth and job training programs.

To view the new ads, go to www.Yeson64.org 

“Californians overwhelmingly support replacing marijuana criminalization with a smarter, safer approach,” said Brian Brokaw, Campaign Manager for Yes on Proposition 64. “Proposition 64 is the most comprehensive, thoughtful marijuana policy in the nation and reflects the input of the hundreds of organizations and experts – and these ads are designed to straightforwardly communicate the vast safeguards and benefits of Proposition 64 to every voter in the state.”

Proposition 64 has been endorsed by the Los Angeles Times, San Francisco Chronicle, San Jose Mercury News, East Bay Times and the Modesto Bee.

California Nurses Association recently joined the California Medical Association and the California Academy of Preventative Medicine in support of 64.

Other endorsers include: California League of Conservation Voters, California Council of Land Trusts, California State NAACP, California Democratic Party, Courage Campaign, Equality California, Law Enforcement Against Prohibition, National Latino Officers Association, William C. Velasquez Institute and United Food and Commercial Workers Western States Council.

Current and former elected officials in support include Lieutenant Governor Gavin Newsom, Sacramento Mayor-elect Darrell Steinberg, Democratic U.S. Reps. Ted Lieu and Jared Huffman, Republican U.S. Rep Dana Rohrabacher, State Senator Mark Leno, Assembly Speaker Emeritus Toni G. Atkins, Assemblymembers Rob Bonta, David Chiu, Susan Talamantes Eggman, Cristina Garcia, Reggie Jones-Sawyer, Kevin McCarty and Bill Quirk and Tom Campbell, the former Republican Congressman and Finance Director for the State of California.