MPP Launches U.S. Cannabis Council With Other Top Cannabis Businesses, Associations, and Advocacy Organizations

Feb 08, 2021

Acreage Holdings, Cannabis Trade Federation, Canopy Growth Corporation, Columbia Care, Cresco Labs, Curaleaf, descheduling, Eaze, ethical standards, Global Alliance for Cannabis Commerce, legalization of cannabis, Natalie Fertig, Politico, restorative justice, Steven Hawkins, unified message, unified voice, United States Cannabis Council, USCC, Vicente Sederberg LLP

MPP Launches U.S. Cannabis Council With Other Top Cannabis Businesses, Associations, and Advocacy Organizations

Today, the Marijuana Policy Project, along with other top cannabis businesses, associations, and advocacy organizations in the United States, launched the U.S. Cannabis Council (USCC), a 501(c)4 nonprofit organization that strategically aligns and unifies its members’ collective voices to advance cannabis reform.

MPP is proud to be a founding member of the U.S. Cannabis Council, a first-of-its-kind strategic coalition of businesses, associations, and advocacy organizations. The purpose of the USCC is to act as one unified voice advocating for the descheduling and legalization of cannabis. MPP Executive Director Steven Hawkins will serve as the Interim CEO of the USCC, which will focus on securing federal reforms that advance social equity and promote fair, safe and well-regulated markets nationwide as states continue legalizing cannabis at a rapid rate.

“USCC is a unified voice advocating for the descheduling and legalization of cannabis,” said Hawkins, a leader in civil and human rights. “Legalization at both the state and federal levels must include provisions ensuring social equity and redress for harms caused to communities impacted by cannabis prohibition.”

The alliance aims to raise ethical standards within the industry; achieve restorative justice for communities that have been disproportionately impacted by misguided state and federal cannabis policies; and create a healthy, inclusive, and well-regulated cannabis industry with social, financial and environmental benefits shared by all. It aspires to become a leading resource for cannabis policy in the U.S., impacting policy changes on both the federal and state levels.

The founding members of the USCC represent some of the most influential policy and business organizations in the modern cannabis industry from throughout North America including: Acreage Holdings; Akerna Corp.; American Trade Association of Cannabis and Hemp; Association for Cannabis Health Equity and Medicine; BellRock Brands; Buckeye Relief; Cannabis Trade Federation; Canopy Growth Corporation; Columbia Care Inc.; Cresco Labs Inc.; Cronos Group; Culta; Curaleaf; DNA Genetics; Eaze; Flowhub; Global Alliance for Cannabis Commerce; Good Chemistry; The Grove Cannabis Dispensary; Headcount’s Cannabis Voter Project; Husch Blackwell; iAnthus Capital Holdings, Inc.; Jushi; Keef Brands; Lightshade; LivWell Enlightened Health; Marijuana Policy Project; Medicine Man; MedMen; Native Roots Cannabis Co.; 1906 New Highs; PAX Labs; PharmaCann; ProKure; Raw Garden; Schwazze; Scotts Miracle-Gro Company; Urbn Leaf; Veterans Cannabis Project; Vicente Sederberg LLP; Vireo; and Wana.

Speaking with Politico’s Natalie Fertig, Hawkins described a current “too many cooks in the kitchen” landscape, where so many voices trying to influence cannabis policy make it difficult to get anything done. He hopes USCC can alleviate that problem so the movement can proceed forward with a unified message. “We are expecting that there will be significant cannabis reform this session — hopefully this year,” said Hawkins. “This is the moment and that's why it's so important to be unified right now.”

To learn more about the United States Cannabis Council, visit