[caption id="attachment_7248" align="alignright" width="180"] Attorney General Eric Holder[/caption]

On Thursday, Attorney General Eric Holder announced his intent to craft regulations that would allow banking services for legitimate marijuana businesses throughout the country. Banks and credit card companies have been wary of working with marijuana businesses for fear of federal prosecution and loss of licensing, causing serious issues with public safety and hampering the growth of the industry. Advocates are hopeful that this statement directly from Holder, proposing regulations instead of guidance memos, signals a growing tolerance of marijuana policy reform among the states.

MPP’s Dan Riffle discussed the issues facing marijuana businesses on Marketplace on NPR this morning.

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Every day there are more and more stories in mainstream media outlets about Prop 19 and the growing national movement to end marijuana prohibition. That alone is a promising development. But what’s even more telling has been the way the tone of the coverage is starting to shift from asking, “Should marijuana be legal?” to, “Is marijuana going to be legal? And if so, when, where, and how?”

Check out just three examples from today:

Wall Street Journal: “Democrats Look to Cultivate Pot Vote in 2012”

Democratic strategists are studying a California marijuana-legalization initiative to see if similar ballot measures could energize young, liberal voters in swing states for the 2012 presidential election.

NPR: “Has the US Reached a Tipping Point on Pot?”

California's Proposition 19, if approved by voters, will legalize possession of small amounts of marijuana legal for the first time in the United States. Many other states have relaxed their marijuana laws. Is this the tipping point when marijuana follows alcohol and gambling from criminal offense to harmless pastime -- and source of new tax revenue?

New York Times: “Will California Show the Way on Marijuana?”

Like it or not, the tens of millions of people in California serve as a laboratory for new legislation, and their state sets a legal example that the rest of the states might follow. So, even if you do not live in California, pay attention to Proposition 19: maybe someday marijuana may come to a store near you.

In July, I wrote about the growing belief among political strategists that candidates can benefit from supporting marijuana reform. Just last week, the Oregon Democratic Party endorsed Measure 74, the ballot question that would add state-licensed dispensaries to that state’s medical marijuana law.

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One of the most encouraging signs of change for the movement to end marijuana prohibition has been the vastly increased level of mainstream media coverage it has received in the last year or so. Last week was no exception. When U.S. officials released new data showing the number of Americans both using and being arrested for marijuana had increased, MPP was there to put those findings in context, and mainstream media outlets all over the world helped to spread our message about the failure of prohibition and the need for a regulated marijuana market.

Here's a look at some highlights:

CNN's "The Situation Room" with Wolf Blitzer:

The Associated Press:

Mike Meno, a spokesman for the pro-legalization Marijuana Policy Project, said the survey is more proof that the government's war on marijuana has failed in spite of decades of enforcement efforts and arrests.

"It's time we stop this charade and implement sensible laws that would tax and regulate marijuana the same way we do more harmful — but legal — drugs like alcohol and tobacco," Meno said.

(Note: This article was reprinted in literally hundreds of news outlets, and my quote was included among the AP's top quotations of the day.)

NPR:

TOVIA SMITH (reporter): But advocates of legalizing marijuana insist the news that marijuana use is up only goes to show that cracking down on users doesn't work.

Mr. MIKE MENO (Marijuana Policy Project): The government's been sending the wrong message to people for decades by classifying marijuana alongside drugs like heroin and LSD. And they should just give it up.

SMITH: That's Mike Meno with the Marijuana Policy Project that supports making pot totally legal, as a ballot question in California this year would do. He says marijuana use isn't increasing because people see it as less harmful but rather because the sale of marijuana is uncontrolled and unregulated.

Mr. MENO: We need to apply the same type of sensible regulations that we do to alcohol and tobacco, two things that you need an ID to buy, that you need to be a licensed vendor to sell. Drug dealers who sell marijuana do not check IDs.

NPR: (again)

"What people are responding to is the realization that the government has been lying for decades and that marijuana is less harmful than legal drugs like alcohol and tobacco," says Mike Meno, communications director for the Marijuana Policy Project, which favors legalization.

[...] Polls indicate the [Proposition 19] has roughly a 50-50 chance of passing. Both marijuana advocates and opponents agree that passage would have an enormous impact, with other states likely to follow suit and the drug becoming more readily available to young people.

"If California were to pass Proposition 19, it would be revolutionary," says Meno, the Marijuana Policy Project spokesman. "People would see that the sky doesn't fall, the police will have more resources to fight crimes and there will be more revenues for local budgets."

The other big story last week was how the California Beer and Beverage Distributors were helping to fund the campaign against Prop. 19, which would end marijuana prohibition in California. Steve Fox, MPP's resident alcohol vs. marijuana guru, said the motivation behind the donation was clear -- "the alcohol industry is trying to kill the competition" -- and his comments were picked up by the Sacramento Bee, the San Jose Mercury News, and the Oakland Tribune, among others.

As more and more mainstream media outlets help to shine a light on the failure of (and motivation behind) marijuana prohibition, it's going to be increasingly difficult for our opposition to continue denying reality and maintain the failed status quo.

Find out how you can help MPP keep up the pressure in the media by visiting here.

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