In the shadow of California’s historic budget crisis, MPP is airing a TV ad calling for an end to marijuana prohibition in the state.

The 30-second spot features a marijuana consumer who – along with millions of others in in the state – wants to pay taxes to help bridge California’s massive budget gap. Nadene Herndon, 58, declares that “instead of being treated like criminals for using a substance safer than alcohol, [marijuana consumers] want to pay our fair share.”

The ad will be running on cable and network TV all over California beginning today:

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