Apr 24, 2012
Last week, during the five days leading up to and including 4/20, MPP promoted a 10-to-1 matching challenge for the Colorado campaign.
Thanks to the generosity of one donor, we pledged to give $100 to Colorado for every $10 donated to our general fund last week. And, more importantly, we pledged to give $1,200 for every $10 monthly donation we received (because monthly credit card donations are 12 times as potent as singular donations).
The results from last week are in the box below. A few observations:
- This was MPP’s first-ever money bomb, and I’d have to say it was a success. The power of monthly credit card donations massively increases MPP’s revenues, which is why we promote the monthly pledge program so consistently
- As of March 31, we had 582 monthly pledgers nationwide. But now, because of last week’s “money bomb,” we have 712 monthly pledgers!
- Unfortunately, raising money via Facebook continues to be a challenge. If you have any ideas for how to do better on this front, please leave a comment below.
Thanks to the generosity of the 381 folks who participated in the bomb, we will now be sending a minimum of $694,383 to the Colorado campaign! We plan to send $500,000 in the near future, which will allow the campaign to invest in television advertising for the fall. Additional checks, totaling $194,383, will be sent periodically to help the campaign cover other important expenses (such as billboards).
Two National Email Alerts:
One-Time Gifts: 145 donations, $10,884.48 total
Monthly Pledges: 115 pledges, $3,846 total
Social Media Fundraising:
One-Time Gifts: 21 donations, $470 total
Monthly Pledges: 10 pledges, $77.50 total
One Colorado Email Alert:
One-Time Gifts: 85 donations, $9,201.96 total
Monthly Pledges: 5 pledges, $149.99 total
One-Time + (Monthly Pledges x 12): $69,438.32
Total Donation to Colorado from 10-to-1 Promotion: $694,383.20