MPP’s “Money Bomb” Generates $694,383 for Colorado Campaign!

Apr 24, 2012

Amendment 64, Colorado, donate, donation, email alerts, fundraising, moneybomb, monthly pledge, regulate, social media

Last week, during the five days leading up to and including 4/20, MPP promoted a 10-to-1 matching challenge for the Colorado campaign.

Thanks to the generosity of one donor, we pledged to give $100 to Colorado for every $10 donated to our general fund last week. And, more importantly, we pledged to give $1,200 for every $10 monthly donation we received (because monthly credit card donations are 12 times as potent as singular donations).

The results from last week are in the box below. A few observations:

- This was MPP’s first-ever money bomb, and I’d have to say it was a success. The power of monthly credit card donations massively increases MPP’s revenues, which is why we promote the monthly pledge program so consistently

- As of March 31, we had 582 monthly pledgers nationwide. But now, because of last week’s “money bomb,” we have 712 monthly pledgers!

- Unfortunately, raising money via Facebook continues to be a challenge. If you have any ideas for how to do better on this front, please leave a comment below.

Thanks to the generosity of the 381 folks who participated in the bomb, we will now be sending a minimum of $694,383 to the Colorado campaign! We plan to send $500,000 in the near future, which will allow the campaign to invest in television advertising for the fall. Additional checks, totaling $194,383, will be sent periodically to help the campaign cover other important expenses (such as billboards).

Onward!

Two National Email Alerts: