Phelps, Kellogg's -- and a Boycott?

Feb 06, 2009

drug war, victims

Breakfast cereal giant Kellogg's has announced it won't renew Michael Phelps' endorsement contract  because he's been photographed apparently smoking marijuana. Some are already arguing for a boycott of Kellogg's in response. Others are urging people to contact the company and politely complain. Given that Kellogg's apparently thought a prior drunk driving arrest was not a problem, endorsement-wise, there certainly seems to be a hypocrisy issue here.

Boycotts are notoriously difficult to pull off, and many more such efforts flop than produce meaningful results. But personally, I think I can live without Rice Krispies for a while. What do you think?