Apr 03, 2013
celebrity, endorsements, Hollywood, Justin Bieber, Rihanna
It used to be that if a celebrity were caught smoking marijuana, he or she would have to perform a whole song and dance to the tune of regret and shame. There’d be the pulled endorsements, the heartfelt public apology via print, the heartfelt public apology via talk show circuit, and the hefty donation to a drug rehabilitation center. And even after all the tears and penitence, some careers just couldn’t recover.
Luckily, more and more celebrities are refusing to apologize for using a substance that is safer than alcohol, and more sectors of society are refusing to stigmatize them for it.
With social followings in the millions, entertainers like Rihanna