MPP's video ad that began airing Friday on a jumbotron outside the NASCAR Brickyard 400 was pulled later that afternoon by the media company that owns the video screen. Grazie Media, which had solicited the ad from MPP, approved its content, and accepted payment for it, reportedly came under fire from marijuana prohibitionist organizations such as Save Our Society From Drugs, which claimed the ad's message that marijuana is safer than alcohol was false and misleading.
In a statement, MPP's Mason Tvert said:
We find it odd that this company is willing to run ads at an alcohol-fueled event, yet unwilling to run an ad that simply highlights the ways in which marijuana is less harmful than alcohol. This is the exact type of hypocrisy that motivated us to run this ad. We wanted to make people think about the absurdity of laws that allow adults to use alcohol but punish them for making the safer choice to use marijuana instead, if that is what they prefer.
Despite only airing at the race for a few hours, the ad generated a wealth of national and local media coverage, including two segments on CNN and one on CNBC. The video has already received more than 550,000 views on YouTube.