MPP Airs Ad at Brickyard 400 NASCAR Race

NASCAR fans attending this weekend's Brickyard 400 races at the Indianapolis Motor Speedway will be greeted by an MPP video ad in support of making marijuana legal for adults. It is scheduled to air dozens of times on a jumbotron outside the entrance of the speedway, which will be "the epicenter of American stock car racing and North American sports car racing" this weekend, according to the event's website.

The ad, which is already getting national media attention, is reminiscent of a beer commercial and highlights the relative safety of marijuana compared to alcohol by characterizing marijuana as a "new 'beer'" that is less harmful to the consumer and to society.

Watch the ad below:

MPP released the following statement from communications director Mason Tvert:

"Our goal is to make this weekend's event as educational as it will be enjoyable. We simply want those adults who will be enjoying a beer or two at the race this weekend to think about the fact that marijuana is an objectively less harmful product."

"Marijuana is less toxic and less addictive than alcohol, and it is far less likely to contribute to violent and reckless behavior. We hope racing fans who still think marijuana should be illegal will question the logic of punishing adults for using a safer substance than those produced by sponsors of NASCAR events and racing teams.”