MPP Unveils Billboard in Oregon in Honor of 'Alcohol Awareness Month'

April is Alcohol Awareness Month, which in Portland means it’s time for the annual Spring Beer & Wine Fest. Locals may notice something different about this year’s festival: a massive sign reminding onlookers that marijuana is safer than alcohol.

MPP’s latest billboard, located at Southwest 13th and Alder Streets, features a glass of beer, a glass of wine, and a marijuana leaf below the words "Beer," "Wine," and "Safer."

"Our goal is to make this year's beer and wine festivals as educational as they are enjoyable," said Roy Kaufmann, MPP’s Oregon representative. "We know Oregonians are proud of our craft beer, wine, and spirits, but the objective fact remains that marijuana is less toxic and less addictive than alcohol, and it is far less likely to contribute to violent and reckless behavior.”