The Marijuana Policy Project ¬†is launching billboards¬†this week in Denver and Seattle that encourage parents to keep marijuana out of¬†reach of children. The ads are part of a broader public education campaign urging¬†adults to ‚Äúconsume responsibly‚ÄĚ in states where marijuana is legal.
The billboards feature a child looking at what could be a¬†glass of grape juice or a stemless glass of wine and a few cookies that might¬†or might not be¬†infused with marijuana. It reads, ‚ÄúSome juices and cookies are¬†not¬†meant for kids,‚ÄĚ and urges them to, ‚ÄúKeep ‚Äėadult snacks‚Äô locked up and out of¬†reach.‚ÄĚ
The ‚ÄúConsume Responsibly‚ÄĚ campaign made national headlines¬†when it launched in September with a billboard that alluded to columnist¬†Maureen Dowd‚Äôs¬†infamous marijuana edibles experience and urged adults to¬†exercise caution when consuming them.
‚ÄúNow that states are taking a smarter approach to marijuana¬†policy, it‚Äôs time for a smarter approach to marijuana education,‚ÄĚ said MPP’s Mason Tvert. ‚ÄúIssues¬†such as¬†over-consumption and accidental ingestion are not unique to marijuana,¬†and a lot can be learned from how we handle other legal products. These¬†problems can be addressed by raising awareness and informing adults about steps¬†that should be taken to prevent them.‚ÄĚ