The Marijuana Policy Project Â is launching billboardsÂ this week in Denver and Seattle that encourage parents to keep marijuana out ofÂ reach of children. The ads are part of a broader public education campaign urgingÂ adults to âconsume responsiblyâ in states where marijuana is legal.
The billboards feature a child looking at what could be aÂ glass of grape juice or a stemless glass of wine and a few cookies that mightÂ or might not beÂ infused with marijuana. It reads, âSome juices and cookies areÂ notÂ meant for kids,â and urges them to, âKeep âadult snacksâ locked up and out ofÂ reach.â
The âConsume Responsiblyâ campaign made national headlinesÂ when it launched in September with a billboard that alluded to columnistÂ Maureen DowdâsÂ infamous marijuana edibles experience and urged adults toÂ exercise caution when consuming them.
âNow that states are taking a smarter approach to marijuanaÂ policy, itâs time for a smarter approach to marijuana education,â said MPP’s Mason Tvert. âIssuesÂ such asÂ over-consumption and accidental ingestion are not unique to marijuana,Â and a lot can be learned from how we handle other legal products. TheseÂ problems can be addressed by raising awareness and informing adults about stepsÂ that should be taken to prevent them.â