In the wake of our victory in Colorado — where 54.8 percent of the voters passed Amendment 64, a constitutional amendment to regulate marijuana like alcohol — good people are understandably clamoring to pass similar measures in their states.
Here is a listing of the ingredients of the recipe that led to the historic victory in Colorado on November 6.
1. Presidential Election: Given that no one had ever previously legalized marijuana in the history of the world, we assumed that the election in Colorado would be close — win or lose. So we intentionally chose to place our initiative on the ballot during a presidential election, which always attracts a larger proportion of young voters, who are more supportive. …
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